The Influence of Ningning Aespa as Brand Ambassador and Brand Image of Maybelline Products on Purchase Decision Through Purchase Intention as an Intervening Variable. ALMABA : Indonesian Journal of Economics and Management, [S. l.], v. 1, n. 2, p. 25–32, 2025. Disponível em: https://journal.almaba.org/index.php/JEM/article/view/1. Acesso em: 3 mar. 2026.