FACTORS THAT INFLUENCE GENERATION "Z"'S DECISIONS IN CHOOSING SPINJAM AS AN ONLINE LOAN (CASE STUDY IN SUMENEP CITY DISTRICT)

Abstract

Online loans are a type of financial service that aims to connect lenders and borrowers directly using an electronic system to enter into loan agreements in rupiah. The purpose of this study is to identify factors influencing Generation Z's decision to use SPinjam for online loans. These factors are financial literacy, lifestyle, and consumer behavior. This study was conducted on Generation Z in Sumenep City who use SPinjam for online loans. The research used a quantitative descriptive approach. This study employed a purposive sampling method, obtaining a sample of 97 respondents. The results indicate that financial literacy has no significant effect on the decision to use online loans, while lifestyle and consumer behavior have a significant effect on the decision to use online loans. Simultaneously, the variables of financial literacy, lifestyle, and consumer behavior significantly influence the decision to use online loans.